Today Google announced it will be going from experimental testing to implementation with their Mobile-first Indexing. Their statistics are demonstrating most people searching on Google are using a mobile device. How will this work moving forward?
Their search index will continue to be a single index of websites and apps, their algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in their results. Their focus is to deliver a great search experience for all users, no matter what kind of device their are using.
How does this effect you and your site?
- If you have a responsive site or a dynamic serving site where your primary content is equal across mobile and desktop you shouldn’t have to change a thing.
- If your site configuration where your primary content is different across devices then you should consider a responsive or separate mobile web site.
- If you have only verified desktop web site, add your mobile version immediately.
- If you only have a desktop site, Google will continue to index your site fine even with using the new Mobile-first indexing.
Some tips to improve your site/rankings:
- Make sure you are serving structured markup for both desktop and mobile
Use the Structured Data Testing Tool to compare your output and to make modifications.
When adding structured data to your mobile site, Google suggests avoiding large amounts of markup that is not relevant to the specific information of the each document.
- Use the Robots.txt Testing Tool to verify if Googlebot can access your site.
- Sites don’t have to make changes to their canonical links since Google will continue to use these links as guides to serve the appropriate results.
Google suggests that if you are building a mobile version of your web site, wait until its ready! A functional desktop-oriented site is better than a partial mobile friendly version. Even from a marking standpoint its always best to put your best foot forward since you have such a small window to capture your audience.
If you have any questions, please Contact VisionSnap today.
VisionSnap was nominated for Arizona Foothills Magazine’s Best of the Valley Web Design, Programming or Management Firm.
Please vote for us at, http://www.arizonafoothillsmagazine.com/best-of-our-valley-2017/voting/75.html. Every vote counts and would love to see yours!
Vote Daily from October 1st – November 30th. One vote per registered email, per category, per day.
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VisionSnap has launched the 38 North web site (www.38northaz.com). 38 North is a urban condo development project in Phoenix, AZ.
The new web site is an informational responsive web site, detailing the floor plans, area attractions, contact information for purchasing and details about the development project.
We hope you enjoy the site as much as we do!
Yesterday Google released their mobile-friendly update. They have said it will take about a week to implement but we are already seeing a small reduction (about 4%) in the mobile search results. Google has stated they have seen about a 4.7% increase in mobile-friendly web sites since they have announced the algorithm change.
Ayima recently launched a SERP flux pulse tracker tool which shows desktop and mobile flux side-by-side. As you can see the change to mobile SERP’s have not changed much since the algorithm was implemented. But the next week to month will really show the true impact.
If you have not migrated your site to a responsive or added a mobile version, your not alone. A recent article by TechCrunch stated that about 40% of fortune 500 web sites are not mobile-friendly. But this big change by Google cannot be ignored, TechCrunch comments, “But the shift to mobile cannot be ignored any longer by these big brands – or anyone else. According to eMarketer, the number of smartphone users worldwide will surpass 2 billion in 2016, and will come close to hitting that mark this year. In 2015, the firm said there will be over 1.91 billion smartphone users across the globe. And by 2018, over one-third of consumers worldwide will use smartphones.”
Google has created a new marketing campaign focusing on getting local businesses online with their small business services. The campaign is called “Let’s Put Our Cities on the Map.”
On their web site they state that since 2011 “only 37% of businesses have claimed a local business on a search engine.” They then go on stating that 4 out of 5 people search online to find local businesses for business hours and directions. If your business is in that 63% then you are missing out on a lot of traffic!
This program provides each city with a custom web site where you can check to see if your business is listed within Google Maps and within the SERP’s (Search Engine Results Page). The site grabs your IP Address when you first visit but if it does not list your correct city you can change the city in the top left and then search. Continue reading
For those of you that don’t know Google is releasing their new Mobile Friendly Algorithm on April 21st. Google wrote:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
This is no surprise since mobile device use is growing exponentially. Recent statistics from Global Web Index has smartphone use at 80%, Tablet use at 47% and game consoles at 37%. Which this influx of different viewports Google has been experimenting with mobile friendly factors for some time and now they are pushing mobile friendly labels in search results, a testing tool for mobile friendly sites, useability reports, and more to push developers to develop mobile-friendly web sites.
The Google Search Quality Team has announced that its going to be working on ways to minimize the impact of webspam on the Internet and one of this items is Doorway Pages.
These pages have been used for years by web developers and SEO experts to assist with increasing positioning in the search engines by creating these pages to focus on specific key words. These pages are used to create high ranking for specific search rankings but they are bad for users searching because they lead to similar pages in user search results. This pages take the user to the same destination or intermediate pages that are not as useful as the final destination users were originally searching for.
Google has created a list of questions for webmasters to better understand the new guidelines… Continue reading